With a name like Flavor Flav, it’s no wonder the rapper and entertainer has an interest in the restaurant business. His new venture, Flav’s Chicken & Ribs, will be his third restaurant and the one he hopes will be a success. His previous two locations in Las Vegas and Clinton, Iowa, didn’t make it to their first anniversaries, but the restaurant competition in Vegas is fierce. This time, he’s opening in Sterling Heights, a suburb just outside of Detroit, and hopes that his menu will be a hit with locals there.
At 53, the former Public Enemy lead vocalist and star of “Flavor of Love” wants to build his fame in a different way. His initial venture, Flav’s Fried Chicken in Clinton, Iowa, was a licensing of the rapper’s name and recipe but didn’t involve Flav on a daily basis. Although it closed after four months amid allegations of bounced paychecks and management difficulties, the restaurant experience sparked an interest with Flav, who decided to open Flavor Flav’s House of Flavor in Las Vegas in March. Although the restaurant was well-received, it had the cards stacked against it in a city that is already saturated with restaurants.
The new venture in Sterling Heights is unaffiliated with the previous restaurants and will have more of Flav’s personal involvement. Its menu of smoked ribs, grilled or roasted chicken and traditional side dishes sets itself apart by using locally sourced ingredients and in-house preparation. Specials will be listed in the “Flav of the Month” section. The inaugural special is a barbecued chicken sandwich with coleslaw and a slice of American cheese that diners can enjoy alone or alongside mashed potatoes or baked beans.
The fast casual setting promises great service, and the first team of workers are already in training to prepare for the site’s Dec. 16 opening.